Kadena Sportswear is a large sportwear company consisting of two brands, Mobile Warming Gear and Fieldsheer.
Dates: April 2013 – January 2014
Select Digital Marketing and Ecommerce Work
Mobile Warming Gear
Fieldsheer
Mobile Warming
Mobile Warming Gear is a battery-heated clothing line that markets to outdoor enthusiasts that participate in skiing, hunting, motorcycling, and golfing. The rechargeable battery-heated apparel includes base layers, jackets, vests, gloves, and accessories.
The company needed an e-commerce solution that replaced their original SaaS provider, Shopatron. Magento Community Edition was selected as a shopping cart solution. In addition to developing the website, my duties also included product photography, the 2014 product catalog for print, and the production of 15 product videos, each to be included on its respective product view page.
Project Details
Tags: Web Development, Magento, Print, Video Production
Fieldsheer
Fieldsheer produces performance-driven motorcycle gear for men and women. The stylish gear includes jackets, pants, and gloves, and is marketed towards the touring biker’s needs, with focus on armored protection and water-resistant, breathable materials.
Magento Community was used to develop a custom site with shopping cart capabilities. To supplement the site, 12 product overview videos were produced and appeared on their respective product view pages. Additionally, full-page print ads were created and appeared in major print magazines, Cycle World, Rider, and Ultimate MotorCycling.
Project Details
Tags: Web Development, Magento, Print, Video Production
