Digital Marketing and Branding

Contents

Email Marketing

Video Production

Print Materials

Responsive Website and Blog

Overview

Equipment Garage sells outdoor power equipment at their two locations in the Milwaukee area, and maintains several e-commerce websites that sell OEM replacement parts by brand.

The Equipment Garage website includes information on local services, links to the Part Stores websites, equipment maintenance videos, and features a helpful and informative landscaping blog.

Marketing efforts were given to both aspects of the business: the store as a local destination, and as an online presence creating value-focused content (with great backlinking potential).

Project Details

Client: Equipment Garage

Date: July 2014 – Oct. 2015

Email Marketing

newsletter-3_stay-ahead-of-the-storm
Responsive newsletter, Dec. 2014

Video Production

 

“The Art of Repair” timelapse assembly video.
Role: Concept, direction
Featured in Things Organized Neatly blog and Things Organized Neatly: The Art of Arranging the Everyday

 

 

One of seventeen engine maintenance “quick-tip” videos in the series, Equipment Garage Gurus.
Role: Intro animation

 

 

Equipment Garage Gurus Season Finale
Role: Outro animation

 

 

Company video.
Role: Intro animation

 


 

eg-postcard

 

Company postcard included in packages. Role: Design and photography

Responsive Website and Blog (Magento and WordPress)

eg-index-ss-shadow
Index page