Homepage Redesign
Associated Bank’s three homepages (Personal, Business, and Commercial) were redesigned to showcase content that told a more complete story of the bank’s mission, products, and services.
Primary users of the site would be (1) regulars who log into online banking and (2) prospects of the bank.
Final design of Personal homepage
Areas of improvements and new features:
Informative communication
- Top alert strip to display urgent bank news, like branch closings due to the Covid-19 pandemic.*
- Announcements box placed in close proximity to login, so current customers logging in may see topics relevant to them.
*The bank’s NPS score (reported Q3 of 2021) was positively affected by our ability to be communicative about Covid-19, with our website playing a crucial role.
Modern design elements
- Static hero image replaces rotating carousel. Hero randomizes between a predetermined set of geotargeted heroes on page reload. With users seeing a new image when returning to the page, the content feels fresh.
- Visually represented products give a recognizable overview and serve as a quick navigation.
Highlighting community involvement
- Yearly volunteering stats spotlight the bank’s ongoing commitment to improving local communities.
Building trust
- Featured article section showcases unique content and positions the bank as thought leaders in financial education.
- Real customer testimonial provided by our CX team.
Personal homepage wireframe