Headline The dentsu A11y Accessibility initiative is an international effort to clarify and standardize digital accessibility across our organization, positively impacting projects from conception to delivery. Our goal is to ensure accessibility on all digital products that we build and sell. The Challenge Our mission has been to create an international accessibility program at dentsu…. Read more »
Posts By: admin
Branch/ATM locator redesign
This project (currently in code development) is a redesign of the locations locator on AB.com, and includes a migration from Bing to Google Maps. Our locator was in desperate need of a contemporary look and feel. The redesign adds more clarity to the differentiation of types of locations in the search, as well as an… Read more »
Homepage redesign
Homepage Redesign Associated Bank’s three homepages (Personal, Business, and Commercial) were redesigned to showcase content that told a more complete story of the bank’s mission, products, and services. Primary users of the site would be (1) regulars who log into online banking and (2) prospects of the bank. Final design of Personal homepage… Read more »
Bank at Work program
Bank at Work Program The following activities were carried out to explore ways the Marketing department could shift to a more targeted approach and grow in UX maturity. Goals: Target two very distinct types of users: Employee and Employer. Present the right information at the right time in the process for each. Suggestions: Adopt new… Read more »
About Us section redesign
About Us Section Redesign This 20-page section was redesigned to better showcase the bank’s identity. Special attention was given to highlighting the company’s efforts in the community and towards diversity, equity, and inclusion. This section redesign was a chance to break free of the website’s standard look and feel, establishing new brand standards. With updated… Read more »
Digital marketing
Various digital web banners, social media graphics, and an ATM screen thrown in there for fun. A small selection of literally hundreds of digital marketing co-branded support pieces I’ve worked on. In addition to what’s shown here, I’ve also worked on branch animations, in-stadium digital signage, landing pages, microsites, email banners, digital takeovers, and branding… Read more »